It all began with four dads...a professional cartoonist, a designer, a surfer and a proud computer geek.
The four friends couldn't have been more different. But they all had one thing in common: They were dads - and they prided themselves on being good ones.
Change a diaper? No sweat. Soothe a screaming newborn? Right away. Pull a splinter? Kiss a boo-boo? Laugh at really bad knock-knock jokes? Of course.
But there was another thing they had in common - experience with a chore that really shouldn't be a chore.
"When your baby's so soapy and slippery and squirmy and when you're trying to bend over a tub or keep them in place in the sink - frankly, it just takes a lot of the enjoyment out of a moment that should be such a great time" Morelock said.
Together, the four fathers co-founded the new company. And after more than a year of hard work, they rolled out their first product: The Blooming Bath. The flower-shaped bath seat conforms to the shape of any sink - and keeps those little wiggle worms right where they belong. It's durable, easy to clean and unbelievably adorable.
"We're really proud to be able to share it with other dads and moms - and everyone else who has a hand in baby bath time" Pond said.
Fellow parents are raving: "My baby has two very enthusiastic older siblings, so a plastic bath perched on the sink was not an option"" said Julie, one of the Blooming Bath's first users. "My four-year-old daughter helped me pick out the Blooming Bath - and it is adorable. I was very impressed by how well it supports my baby's back and neck. It was stable and well-cushioned, and so my two older kids can now safely help out with bathing their baby sister."
That sort of praise makes the four dads feel pretty good. "We all know how hard it is to be good parents" Morris said. "If we can do anything to make other parents lives easier, that makes us happy." "When you can take a problem and solve it, that feels great" Devericks added. "And when you can take a problem and solve it for a lot of other people, that feels even better. But when you can take a problem and turn the answer into something that's just so darn adorable - well, there's just no topping that."